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Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand

Journal of Islamic Marketing 1–34.

https://doi.org/10.1108/JIMA-09-2025-0601

Published: 23 March 2026

View article titled, Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand

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Journal Articles

Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers

Zulfiqar Ali Jumani

Journal of Islamic Marketing 1–36.

https://doi.org/10.1108/JIMA-09-2025-0574

Published: 16 March 2026

View article titled, Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers

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Journal Articles

Authenticity, hygiene, and novelty in local food: gender-based analysis of their impact on Arab tourists’ revisiting intentions in Phuket

Nimit Soonsan, Zulfiqar Ali Jumani, Suphattra Sangthong

Journal of Islamic Marketing (2026) 17 (6): 1969–1994.

https://doi.org/10.1108/JIMA-10-2024-0502

Published: 03 October 2025

View article titled, Authenticity, hygiene, and novelty in local food: gender-based analysis of their impact on Arab tourists’ revisiting intentions in Phuket

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Journal Articles

Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study

Nazlida Muhamad, Shahidul Islam, Bronwyn P. Wood, Zulfiqar Ali Jumani

Journal of Islamic Marketing (2026) 17 (3): 1034–1057.

https://doi.org/10.1108/JIMA-07-2024-0272

Published: 20 August 2025

View article titled, Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study

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Journal Articles

Promoting Phuket as a halal destination: a perspective of SME’s entrepreneur

Nimit Soonsan, Zulfiqar Ali Jumani, Hiran Prasankarn, Thawatchai Thoomthong, Boonsuppa Tantha

Journal of Islamic Marketing (2025) 16 (10): 2837–2857.

https://doi.org/10.1108/JIMA-06-2024-0239

Published: 10 March 2025

View article titled, Promoting Phuket as a halal destination: a perspective of SME’s entrepreneur

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Journal Articles

The Indonesian youth tourist motivation intention to visit Phuket: a post Covid-19 study with the moderating role of health risk using SPSS PROCESS macro (Model 1)

Nimit Soonsan, Zulfiqar Ali Jumani, Sarayute Thongmun, Suphattra Sangthong

Journal of Islamic Marketing (2025) 16 (1): 141–165.

https://doi.org/10.1108/JIMA-11-2022-0305

Published: 29 August 2024

View article titled, The Indonesian youth tourist motivation intention to visit Phuket: a post Covid-19 study with the moderating role of health risk using SPSS PROCESS macro (Model 1)

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Journal Articles

Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations

Zulfiqar Ali Jumani

Journal of Islamic Marketing (2024) 15 (12): 3515–3542.

https://doi.org/10.1108/JIMA-01-2024-0003

Published: 16 May 2024

View article titled, Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations

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Journal Articles

Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination

Nimit Soonsan, Zulfiqar Ali Jumani

Journal of Islamic Marketing (2024) 15 (6): 1441–1460.

https://doi.org/10.1108/JIMA-07-2022-0204

Published: 23 April 2024

View article titled, Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination

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Journal Articles

Development and validation of key antecedents of religious brand attitude: a cross-cultural quantitative analysis using smart PLS

Zulfiqar Ali Jumani, Nazlida Muhamad

Journal of Islamic Marketing (2023) 14 (11): 2771–2797.

https://doi.org/10.1108/JIMA-06-2022-0177

Published: 14 December 2022

View article titled, Development and validation of key antecedents of religious brand attitude: a cross-cultural quantitative analysis using smart PLS

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Journal Articles

Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand

Sasiwemon Sukhabot, Zulfiqar Ali Jumani

Journal of Islamic Marketing (2023) 14 (1): 196–214.

https://doi.org/10.1108/JIMA-05-2021-0155

Published: 02 September 2021

View article titled, Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand

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Journal Articles

Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS

Phattharatharaporn Singkheeprapha, Zulfiqar Ali Jumani, Sasiwemon Sukhabot

Journal of Islamic Marketing (2022) 13 (11): 2403–2420.

https://doi.org/10.1108/JIMA-08-2020-0252

Published: 10 June 2021

View article titled, Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS

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Journal Articles

Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS

Zulfiqar Ali Jumani, Sasiwemon Sukhabot

Journal of Islamic Marketing (2021) 12 (2): 408–426.

https://doi.org/10.1108/JIMA-09-2019-0196

Published: 11 March 2020

View article titled, Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS

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Journal Articles

Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai

Zulfiqar Ali Jumani, Sasiwemon Sukhabot

Journal of Islamic Marketing (2020) 11 (3): 797–818.

https://doi.org/10.1108/JIMA-07-2018-0112

Published: 22 June 2019

View article titled, Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai

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Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand

Predictive validation of an extended TPB model in Islamic branding: PLSpredict and CVPAT evidence from Muslim and non-Muslim Thai consumers

Authenticity, hygiene, and novelty in local food: gender-based analysis of their impact on Arab tourists’ revisiting intentions in Phuket

Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study

Promoting Phuket as a halal destination: a perspective of SME’s entrepreneur

The Indonesian youth tourist motivation intention to visit Phuket: a post Covid-19 study with the moderating role of health risk using SPSS PROCESS macro (Model 1)

Halal–friendly attributes: a comparative study of different Muslim genders’ intentions to visit non–Islamic destinations

Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination

Development and validation of key antecedents of religious brand attitude: a cross-cultural quantitative analysis using smart PLS

Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand

Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS

Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS

Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai

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