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Keywords: Green product
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 211–235.
Published: 19 July 2024
... of conceptual clarity on the relationship between green product purchasing and Muslim consumers. Findings The review revealed that studies on Muslim green purchase behavior were mostly carried out in Asian countries, with the theory of planned behavior as a highly featured approach. The in-depth analysis...
