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Keywords: AI chatbots
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Journal Articles
Mohamed Bouteraa, Brahim Chekima, Meshari Al-Daihani, Abderrahmane Benlahcene, Abderrahmane Baddou, Elhachemi Tamma
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–32.
Published: 13 February 2026
... industries, with AI-driven chatbots emerging as a transformative force in customer engagement and service delivery. AI chatbots, particularly generative models like ChatGPT, leverage natural language processing (NLP) and machine learning (ML) to generate dynamic, human-like responses (Forbes, 2023...
