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Keywords: AIDA model
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 852–874.
Published: 04 September 2025
..., prayer spaces and culturally sensitive attractions can align marketing strategies with Muslim travelers’ needs and values. Originality/value By integrating the AIDA model with religious constraints, this study advances theoretical understanding of media-driven tourism decision-making within Islamic...
Includes: Supplementary data
