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1-4 of 4
Keywords: Acceptance
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–18.
Published: 24 July 2026
...) was the tool used to analyze the data. Findings The results suggest that consumer innovativeness, perceived usefulness and technology self-efficacy have a significant impact on consumer acceptance of AI . On the other hand, acceptance of AI was not found to be predicted by perceived ease of use...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2916–2936.
Published: 02 May 2024
...Shatheish Maniam Purpose Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and transform, it is crucial to understand the factors that influence the acceptance or adoption...
Journal Articles
Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, K. Chandra Sakaran
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (7): 1241–1259.
Published: 22 May 2020
...Hassanudin Mohd Thas Thaker; Ahmad Khaliq; Mohamed Asmy Bin Mohd Thas Thaker; Anwar Bin Allah Pitchay; K. Chandra Sakaran Purpose The purpose of this paper is to examine the factor persuading the acceptance of Islamic pawn broking (Ar-Rahnu) among Islamic bank customers. Design/methodology...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1245–1275.
Published: 25 July 2019
...Dariyoush Jamshidi; Fazlollah Kazemi Purpose One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic credit card (ICC). Grounded in innovation diffusion theory (IDT) and theory...
