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Keywords: Actual usage
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 357–376.
Published: 04 December 2018
..., facilitating conditions, social influence, effort expectancy, perceived value, habit and hedonic motivation are taken as independent variables. Similarly, the intention to adopt M-banking is taken as the mediator, and actual usage is used as the dependent variable. Design/methodology/approach The data...

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