Keywords: Adoption
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (11): 2916–2936.
Published: 02 May 2024
...Shatheish Maniam Purpose Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and transform, it is crucial to understand the factors that influence the acceptance or adoption...
Journal Articles
Journal of Islamic Marketing (2024) 15 (11): 2891–2915.
Published: 26 April 2024
...Kazi Md Jamshed; Burhan Uluyol Purpose The main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to explore why customers adopt Islamic banking products and services: Shariah compliance...
Journal Articles
Journal of Islamic Marketing (2023) 14 (10): 2575–2599.
Published: 18 October 2022
...Ezlika Ghazali; Dilip Mutum; Muhammad Waqas; Azni Zarina Taha; Mozard Mohtar Purpose This study aims to present a new integrative model that maps innovation diffusion factors, technology acceptance and use factors, device attitude, adoption intention and purchase intention for a pork DNA detection...
Journal Articles
Journal of Islamic Marketing (2022) 13 (9): 1872–1900.
Published: 19 June 2021
... consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system. Design/methodology/approach A structured questionnaire survey was developed and administered...
Journal Articles
Journal of Islamic Marketing (2022) 13 (7): 1589–1605.
Published: 15 February 2021
...Amal El Mallouli; Hassan Sassi Purpose The Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic banking products and services is not widely accepted by customers. The purpose of this study...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2020) 11 (5): 1125–1154.
Published: 06 August 2019
...Asif Hamid Charag; Asif Iqbal Fazili; Irfan Bashir Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables...
Journal Articles

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