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Keywords: Adoption
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 349–370.
Published: 16 June 2025
...Imran Mehboob; Sindhia Arijo; Kamaruzaman Noordin; Nurshakinah Karsing; Hanudin Amin Purpose This paper aims to investigate the factors that drive the adoption of takaful products among nonusers applying the diffusion of innovation (DOI) theory in Sabah, Malaysia. Design/methodology...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2916–2936.
Published: 02 May 2024
...Shatheish Maniam Purpose Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and transform, it is crucial to understand the factors that influence the acceptance or adoption...
Journal Articles
What drives to adopt Islamic banking products and services: is it shariah compliance or convenience?
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2891–2915.
Published: 26 April 2024
...Kazi Md Jamshed; Burhan Uluyol Purpose The main issue is whether customers prefer convenience over Shariah compliance or the opposite when they decide their Islamic banking needs. The purpose of this paper is to explore why customers adopt Islamic banking products and services: Shariah compliance...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2575–2599.
Published: 18 October 2022
...Ezlika Ghazali; Dilip Mutum; Muhammad Waqas; Azni Zarina Taha; Mozard Mohtar Purpose This study aims to present a new integrative model that maps innovation diffusion factors, technology acceptance and use factors, device attitude, adoption intention and purchase intention for a pork DNA detection...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1872–1900.
Published: 19 June 2021
... consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system. Design/methodology/approach A structured questionnaire survey was developed and administered...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1589–1605.
Published: 15 February 2021
...Amal El Mallouli; Hassan Sassi Purpose The Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic banking products and services is not widely accepted by customers. The purpose of this study...
Journal Articles
Hassanudin Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Ahmad Khaliq, Anwar Allah Pitchay, Hafezali Iqbal Hussain
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (5): 1171–1197.
Published: 01 February 2021
...Hassanudin Mohd Thas Thaker; Mohamed Asmy Mohd Thas Thaker; Ahmad Khaliq; Anwar Allah Pitchay; Hafezali Iqbal Hussain Purpose This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1405–1418.
Published: 02 October 2019
...Dwi Suhartanto; David Dean; Tuan Ahmad Tuan Ismail; Ratna Sundari Purpose This paper aims to examine mobile banking adoption in Islamic banks by integrating technology adoption model (TAM) and Religiosity-Behavioural Intention Model. Design/methodology/approach This study uses a sample of 300...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (5): 1125–1154.
Published: 06 August 2019
...Asif Hamid Charag; Asif Iqbal Fazili; Irfan Bashir Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1167–1195.
Published: 29 May 2019
... by it from the beginning to the end. Adoption Social value B2C ecommerce model Islamic e-commerce Mapping function Religion value Eliminating time and space constraints has increased the use of e-commerce. This caused the need to develop the concepts used in traditional commerce systems...
