... question (RQ): How does customers’ religious commitment affect their GB adoption intention? The impact of customers’ religious convictions on their intent to adopt GB is being examined for the first time in this study. The findings offer new insights for researchers and can assist managers and policymakers...

... by integrating new factors. This paper is also among the first to investigate customers’ GB technology adoption intention using a mixed-methods approach, which combines the strengths of quantitative and qualitative methods within the same study to offer better insights than a single-method approach. This study...