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Keywords: Adoption intention
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Journal Articles
Does consumer religiosity matter for green banking adoption? Evidence from a Muslim-majority market
Available to PurchaseMohamed Bouteraa, Brahim Chekima, Hanudin Amin, Elhachemi Tamma, Suddin Lada, Rudy Ansar, Ming Fook Lim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1807–1823.
Published: 16 May 2024
... Emerald Publishing Limited Licensed re-use rights only Religiosity Green banking Sustainability Islamic bank Adoption intention UAE The continuous destruction of the environment and natural resources is a significant issue today. Unsustainable human and commercial activities have been...
Journal Articles
Challenges affecting bank consumers’ intention to adopt green banking technology in the UAE: a UTAUT-based mixed-methods approach
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2466–2501.
Published: 31 October 2022
... by integrating new factors. This paper is also among the first to investigate customers’ GB technology adoption intention using a mixed-methods approach, which combines the strengths of quantitative and qualitative methods within the same study to offer better insights than a single-method approach...
