... the alternatives for packaged goods in Islamic marketing literature. However, it is little known how Muslims use indicators to select food premises when there is no halal logo. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Advertisements and promotions...

... Advertising The Muslim consumption pattern Religiosity Advertisements and promotions to Muslims Offensive advertising Marketing communications Muslim consumption Millennials Egypt Arab consumers Middle East The advertising industry has consistently faced one main criticism: its ability...

... Licensed re-use rights only Saudi Arabia Personalization The Muslim consumer Advertisements and promotions to Muslims YouTube Recommendation Recommender systems Recommended videos Advertising as a form of controlled persuasive messages to the consumer is threatened by many types...

... that their participation was entirely voluntary and anonymous. 08 01 2019 17 04 2019 25 06 2019 18 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Commercializing Islam The aim...

... Licensed re-use rights only Advertisements and promotions to Muslims Behavioural intention to use global brands Attitude Theory of planned behaviour Uncertainty avoidance Pakistan The notion that globalization impulses nations to converge through accepting shared consumer behaviour...

... be contacted at: oguzhanaydin83@gmail.com 24 05 2018 02 12 2018 17 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing The Muslim consumer Fuzzy logic Bank TV...

... segments of a society is their belief that targeted consumers will have a strong positive affiliation for the brand, resulting in possible higher PI (Aaker, 1999 ; Butt and de-run, 2011). Advertisements and promotions to Muslims Islamic financial services marketing Religious symbolism Target...

... can be contacted at: n_shahnaz@um.edu.my 25 08 2015 27 08 2015 17 12 2015 16 01 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Financial services Advertisements and promotions to Muslims Islamic marketing...

... Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing Halal market Islamic market segmentation Halal healthcare Islamic hospitals and medical tourism Medical tourism refers to the planned pursuit of healthcare services by patients in overseas destinations...

... 2015 29 11 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing Islamic business ethics Islamic marketing mix How many of us here can say that he’s never been a party...

... Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing Islamic business ethics The Muslim consumer Marketing Brand credibility In the early years of the past century, many Western corporations followed several marketing techniques...

... 09 07 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing The Muslim consumer Islamic business ethics In the past, Muslim consumers were considered...

... non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers. Islamic life style markets Malaysia Advertisements and promotions to Muslims Islamic markets...

... the decision to adapt their advertising (Melewar et al., 2009). Sarah Turnbull can be contacted at: sarah.turnbull@port.ac.uk © Emerald Group Publishing Limited 2016 Advertisements and promotions to Muslims Islamic marketing Islamic business ethics Islamic markets Islamic...

... Limited 2015 Advertisements and promotions to Muslims Islamic marketing Islamic law and marketing practices Selling to Islamic markets In the past decade, there has been a substantial increase of interest in researching the effects and relationship of advertising and religion. Prior...

... of these Muslim consumers. Fereshteh Lotfizadeh can be contacted at: lotfizadeh1981@gmail.com © Emerald Group Publishing Limited 2014 Advertisements and promotions to Muslims Islamic marketing The Muslim consumer The Muslim consumption pattern US Bureau of Census (1986) defines...

... landscape in the Arab region after a long time of undercover practice and struggle with previous governments before the Arab spring events. Dalia Abdel Rahman Farrag can be contacted at: dfarrag@gmail.com © Emerald Group Publishing Limited 2014 Advertisements and promotions to Muslims...

... 2012 Islamic business ethics Advertisements and promotions to Muslims Islamization of commerce The Muslim consumer Egypt Consumer behaviour The debate concerning marketing strategies targeting children became one of the most highlighted debates in the global market. The importance...