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Keywords: Advertisements to Muslims
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (1): 15–36.
Published: 07 March 2016
... and Liu, 2012 , Wilson, 2011). With regards to the advertising industry, more and more companies around the world have used an advertising strategy to assess the various effects of advertising toward Muslim consumers. Similarly, the continuous growth of the Malaysian advertising industry has led...
