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Keywords: Advertising practices
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 41–54.
Published: 10 January 2020
...Ahmed Kamassi Purpose The purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices. Design/methodology/approach The approach taken was qualitative methodology, using phenomenological method. The qualitative data through semi-structured...
