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Keywords: Age groups
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (2): 165–176.
Published: 25 June 2010
... Consumer behaviour Decision making Age groups Market segmentation Iran In most economies, shopping is considered to be the female's domain, with the woman viewed as the household's primary purchasing agent. A study of shopping behavior in two Muslim North African cities, Tunis and Rabat...
