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Keywords: Air travel
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Journal Articles
Halal-friendly airline services: rituals, attitudes and multi-group differences by religion and gender in Thailand
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–34.
Published: 23 March 2026
... these relationships differ by gender and religion, thereby providing a nuanced understanding of consumer heterogeneity. Design/methodology/approach Survey data were collected from 651 air travellers in Thailand using convenience sampling. The measurement model incorporated Halal-friendly in-flight experiences...
