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Keywords: Airlines
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2631–2655.
Published: 15 December 2025
...Mohammad Soliman; Maha K. Al-Balushi; Mohamed Al-Wahaibi; Abeer Al-Wahaibi; Aseela Nasser Al Harthi Purpose Brand tribalism (Btrib) has been unveiled in various settings. Notably, limited attention has been given its predictors and outcomes within the airline industry. This study aims...
