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Keywords: Analytic hierarchy process
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1743–1765.
Published: 30 April 2024
.../methodology/approach A total of 320 halal restaurants were surveyed. The absolute measurement approach of the analytic hierarchy process (AHP) was applied to rank and rate the restaurants. Finally, ANOVA and independent t-test were applied to assess if there is any significant difference in halal compliance...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 240–261.
Published: 11 June 2018
... 13 04 2016 02 06 2017 13 07 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Professor Thomas Saaty introduced the analytic hierarchy process (AHP) in 1977 (Saaty, 1977). During the past three decades, there have been many...
