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Keywords: Anticipated pride
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1696–1720.
Published: 26 September 2025
... impacts the ascribed responsibility for using Islamic banking services, subsequently resulting in personal norms and switching intentions. Further, the findings revealed that anticipated pride and guilt mediate the relationship between ascribed responsibility and personal norms for using Islamic banking...
