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Keywords: Arab-origin brands
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2045–2069.
Published: 25 July 2022
...Dalia Abdel Rahman Farrag; Sahar Raafat Abu Gharara Purpose The purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand valuation studies. Design/methodology/approach Initially, content...
