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Keywords: Attitude–behaviour gap
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–19.
Published: 12 March 2026
... Publishing Limited Licensed re-use rights only Modest fashion Cognitive dissonance Muslim consumers Attitude–behaviour gap Fashion ethics Cultural marketing Several studies (Amalanathan and Reddy-Best, 2024 ; Ashraf et al., 2023 ; Farrag and Hassan, 2015 ; Hass and Lutek...
