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1-8 of 8
Keywords: Attitudes
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Journal Articles
Halal food and non-muslim Indian consumers: understanding the role of trust, attitude and electronic word of mouth in purchase decisions
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–22.
Published: 20 November 2025
...Jin Mingxian; Gayas Ahmad; Faizan Alam; Ahmed Bostani Purpose Halal food has seen a growing demand in markets beyond the Muslim consumer base. However, research has scarcely sought knowledge concerning the attitudes and trust of non-Muslim consumers. To fill this gap, this research aims to examine...
Journal Articles
Faith, ecology and leisure: understanding young Muslim tourists’ attitudes towards mangrove ecotourism
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3240–3256.
Published: 16 April 2025
...Dwi Suhartanto; David Dean; Hanudin Amin; Yuli Seperi Purpose This study aims to investigate young Muslim tourists’ attitudes towards mangrove ecotourism by examining how consumption value, environmental responsibility and religious responsibility contribute to shaping these attitudes. Design...
Journal Articles
Understanding Muslim consumers’ purchase intentions toward counterfeit sporting goods
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2360–2377.
Published: 24 June 2024
... showed that perceived risk, personal gratification, religiosity, information susceptibility and normative susceptibility all have a positive and significant effect on negative attitudes toward counterfeit sports goods. The effect of a negative attitude toward counterfeit goods was also negative...
Journal Articles
Online purchase intention of halal cosmetics: S-O-R framework application
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1665–1681.
Published: 02 July 2020
...Chandra Suparno Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling...
Journal Articles
The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1553–1576.
Published: 10 June 2020
...Hendy Mustiko Aji; Istyakara Muslichah; Cahyo Seftyono Purpose Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries remain scarce. The purpose of this study is to test what...
Journal Articles
Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores: Some insights from Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 338–355.
Published: 11 June 2018
... aims to examine the relationships between attitude, subjective norm, perceived behavioral control and Halal principle knowledge and their effect on Muslim consumers’ behavioral intention to patronize retail stores. On top of that, the mediating effect of Halal image on these relationships is also...
Journal Articles
Linking information motivation to attitudes towards Web advertising
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (3): 396–413.
Published: 02 September 2014
...Ali Bassam Mahmoud Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed...
Journal Articles
What drives consumers to participate into family takaful schemes? A literature review
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (3): 264–280.
Published: 16 September 2013
.../methodology/approach – A comprehensive review of the DTPB literature is undertaken, with a particular focus on contribution to family takaful scheme. Findings – The review finds that intention toward participating in family takaful scheme is are not only affected by attitude, subjective norm...
