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Keywords: Attribution theory
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 508–525.
Published: 19 October 2020
... institutions in Malaysia are struggling to identify the right target groups for their marketing campaigns. This study used attribution theory to identify the target groups which is overshadowed by the previous research studies in the context of Malaysia. Poverty Attribution theory Cash waqf...
