Keywords: Australia
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Journal Articles
Journal of Islamic Marketing (2024) 15 (9): 2181–2197.
Published: 18 June 2024
... study explores the drivers of Muslim consumers’ uptake of home loans in Australia. Drawing upon the theory of planned behavior and the literature, antecedents to attitude, SNs and perceived behavioral control that influence intention and behavior were investigated. It identifies factors influencing...
Journal Articles
Journal of Islamic Marketing (2013) 4 (2): 198–217.
Published: 20 June 2013
... relationship between religious commitment and brand decision involvement in the case of the Muslims. Consumer behaviour Labelling Australia Muslim consumers Decision making Religion Involvement Purchase decision Information search Product labelling Past researchers have indicated...
Journal Articles
Journal of Islamic Marketing (2010) 1 (2): 136–148.
Published: 25 June 2010
... as a religion. Design/methodology/approach In this exploratory research, convenient sampling was employed to select Muslim spiritual tourists and Islamic organisations arranging spiritual tourism in Australia. A total of 34 face‐to‐face interviews were conducted. Thematic analysis was used to identify...

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