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Keywords: Australia
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Journal Articles
Home loans and Muslims – an Australian perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2181–2197.
Published: 18 June 2024
... study explores the drivers of Muslim consumers’ uptake of home loans in Australia. Drawing upon the theory of planned behavior and the literature, antecedents to attitude, SNs and perceived behavioral control that influence intention and behavior were investigated. It identifies factors influencing...
Journal Articles
Religiosity and Muslim consumers' decision‐making process in a non‐Muslim society
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (2): 198–217.
Published: 20 June 2013
... behaviour Labelling Australia Muslim consumers Decision making Religion Involvement Purchase decision Information search Product labelling How consumers make their purchase decisions has long been a popular research topic among marketing scholars all around the world. However, despite...
Journal Articles
Is spiritual tourism a new strategy for marketing Islam?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (2): 136–148.
Published: 25 June 2010
... as a religion. Design/methodology/approach In this exploratory research, convenient sampling was employed to select Muslim spiritual tourists and Islamic organisations arranging spiritual tourism in Australia. A total of 34 face‐to‐face interviews were conducted. Thematic analysis was used to identify...
