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Keywords: Authentic happiness
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 977–1002.
Published: 18 November 2024
...Novi Sekar Sari; Ririn Tri Ratnasari; Asmak Ab Rahman Purpose This study aims to determine the influence of experiential value, authentic happiness and experiential satisfaction on the behavioral intention of luxury fashion. Design/methodology/approach Two hundred online questionnaires were...
