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Keywords: Banking apps
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2027–2044.
Published: 14 July 2022
... the researcher used triangulation of qualitative methods such as online banking app reviews, focused group and semi structured interviews are used to understand the behavior of customers toward MB adoption. Findings Consumers are actively involved to take recommendations from close sources, experts...
