Keywords: Banks
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Journal Articles
Journal of Islamic Marketing (2022) 13 (11): 2347–2377.
Published: 21 June 2021
...Suzanna ElMassah; Heba Abou-El-Sood Purpose As the popularity of Islamic banking and financial instruments continues to rise globally, a recurring empirical question is what specifically makes consumers choose Islamic banking. This paper aims to investigate the determinants of bank type selection...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2013) 4 (3): 294–305.
Published: 16 September 2013
...Z. Hafsa Orhan Åström Purpose – The aim of this paper is to make a critical review of the selected customer related studies in Islamic banking. Design/methodology/approach – In accordance with the aim, the selection criteria is decided to include the studies which have at least one citation...
Journal Articles
Journal of Islamic Marketing (2011) 2 (1): 14–27.
Published: 29 March 2011
...Hayat M. Awan; Khuram Shahzad Bukhari Purpose Islamic banking is an emerging financial system in the contemporary world. Currently, it is found mostly in Islamic countries or in countries where OPEC oil revenues have been invested. Most of the research has therefore been oriented towards macro...
Journal Articles
Journal of Islamic Marketing (2011) 2 (1): 74–82.
Published: 29 March 2011
...Khaliq Ahmad; Ghulam Ali Rustam; Michael M. Dent Purpose University students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks need to focus on their brand image and the services they offer...
Journal Articles
Journal of Islamic Marketing (2010) 1 (1): 70–77.
Published: 26 March 2010
... and practices used by the prominent conventional banks were compared to those used by the Islamic banks. A total of 40 different advertisements were assessed as well as staff and personnel from 30 branches were interviewed. Findings The paper reveals that customers remain unaware of the Islamic banks...

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