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Keywords: Behavioral intention
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1836–1858.
Published: 03 June 2022
... squares method was used for data analysis, and a multi-group analysis was applied for moderation-related analysis. Findings Trust positively and significantly influences the behavioral intention to adopt m-banking among Islamic banking customers. In addition, social influence, effort expectancy...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 864–881.
Published: 01 May 2020
...Ririn Tri Ratnasari; Sri Gunawan; Imron Mawardi; Kusuma Chandra Kirana Purpose The purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention. Design/methodology/approach This study...
