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Keywords: Behaviour
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (3): 866–885.
Published: 09 October 2023
...Safwan Kamal; Izra Berakon; Abdul Hamid; Zainal Muttaqin Purpose Previous studies described the professional zakat had been limited. Generally, the past authors conducted a quantitative method with general results and did not focus on the behaviour of people who pay the professional zakat...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1419–1441.
Published: 27 April 2020
...Rosmayani; Annisa Mardhatillah Purpose The purpose of this paper is to examine the effect of company brand image on consumer confidence in the online purchase of Muslim fashion products, to assess the influence of company brand image on Muslim fashion online behavior and to assess the influence...

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