...Farhan Mustafa; Vinay Sharma Purpose This study aims to identify enablers of belief and ethics-based marketing practices, establish relationships among the factors and present them in a hierarchical model to derive critical insights. This paper emphasizes interpretations of the in-depth interviews...

... This study finds that SC, knowledge about SC and belief in SC have a significant impact on customer satisfaction of Islamic banks using e-banking. The most important finding in this study is that SC, knowledge about SC and belief in SC significantly moderate the relationship between PU and PEOU with customer...

... of belief on this behavior is explained. Subsequently, this theoretical framework is evaluated in an empirical research. Design/methodology/approach The theoretical framework is explained by mathematical and logical methods. The experimental study is carried out using real data of 500 households from...