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1-3 of 3
Keywords: Beliefs
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Journal Articles
Linking information motivation to attitudes towards Web advertising
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (3): 396–413.
Published: 02 September 2014
...Ali Bassam Mahmoud Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed...
Journal Articles
Religious beliefs and consumer behaviour: from loyalty to boycotts
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (2): 155–174.
Published: 22 June 2012
... the link between religious beliefs and consumers' boycotts towards particular products. Certain important concepts are linked to boycott, these include: conspicuous consumption of global brands, animosity and country of origin. Design/methodology/approach – First, a critical literature review...
Journal Articles
Halal certification: implication for marketers in UAE
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (2): 138–153.
Published: 28 June 2011
... of creating a successful agricultural eco‐system to benefit all involved in the “Halal agricultural value food chain”. With the MoU, the Halal industry will have access to breakthrough technology that leads in traceability and sustainability from “farm to fork”. Halal Beliefs Brand awareness...
