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Keywords: Biographical-narrative method
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–28.
Published: 04 March 2026
... applied on online and offline shopping behaviour with regard to the usage of technological shopping applications (Fanani et al., 2025). However, the study is applied only to post-purchase decision dissonance, leaving the reasons for purchase stage unpacked. Biographical-narrative method...
