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Keywords: Book industry
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1973–1987.
Published: 02 June 2021
...-publishers and small publishers. Design/methodology/approach This is an exploratory qualitative study whereby the data are obtained from library research and empirical studies. As for empirical data, it is sourced from semi-structured interviews with three types of groups: the book industry...
