...Raheel Farooqi; Sidra Siddiqui; Imran Maqbool Khan Purpose This study investigates the influence of brand characteristics, specifically brand self-expressiveness, brand innovativeness and brand liking, on compulsive buying behavior, with brand addiction serving as a mediating variable. It aims...

...Ismail Juma Ismail Purpose This study aims to analyze the mediating effect of brand love (BRL) on the relationship between service quality and brand addiction (BRA) among Islamic banks. Past studies have noted that customer satisfaction as the primary means of studying customer behaviour needs...