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Keywords: Brand attachment
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 3065–3096.
Published: 26 January 2026
.... These behaviours include green brand attachment, favourable word-of-mouth and repurchase intention. This study also examines the potential dual or quasi-moderating effects of green perceived value and after-sales promotion on the corresponding brand behavioural reactions. Design/methodology/approach A total...
