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Keywords: Brand credibility
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (2): 261–288.
Published: 12 June 2017
...Murad Mohammed Al-Nashmi; Abdulkarim Abdullah Almamary Purpose In an effort to build a useful conceptual framework that enhances understanding and permits practical application of ethics, this paper aims to understand the relationship and impact of Islamic marketing ethics on brand credibility...
