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Keywords: Brand judgment
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1346–1368.
Published: 29 March 2022
...Shofiya Yusri Salma; Hendy Mustiko Aji Purpose This study aims to investigate some factors that might drive Muslims in Indonesia to get involved in a French brands boycott movement by examining the moderating role of brand judgment and counterargument. Design/methodology/approach An online...
