... association and brand loyalty. In halal markets, brand awareness and perceived quality contribute to the formation of positive brand associations, which in turn strengthen both attitudinal loyalty (willingness to recommend) and behavioral loyalty (repeat purchase behavior) (Aziz and Chok, 2013 ; Wulandari...

...Faizan Abd Jabar; Nik Mohd Hazrul Nik Hashim; Mashita Abdul Jabar; Mohd Nazri Mohd Noor Purpose The purpose of this study is to examine the influence of two pivotal brand stimulus factors brand personality and brand experience on brand loyalty and brand referral in the Muslim fashion branded...

...Dini Salmiyah Fithrah Ali; Wahyu Rafdinal Purpose This study aims to examine the hyperpersonal relationships between halal fashion brands and their customers, focusing on how brand loyalty is shaped by Social Information Processing ( SIP ), halal brand personality and halal brand equity. Design...

...Ahmad Khabib Dwi Anggara; Ririn Tri Ratnasari; Ismah Osman Purpose This study aims to determine the influence of store attributes on customer experience, brand love and brand loyalty at Hijup stores. Design/methodology/approach This research uses quantitative methods. The technique...

... Muslim and non-Muslim visitors. Findings Self-expressive value was significantly affected by halal brand personality. Self-expressive value was a direct antecedent of brand tribalism, which affects brand loyalty. Brand tribalism positively affected brand loyalty. No differences between Muslim and non...

...Naveed Iqbal Chaudhry; Sajawal ali Mughal; Javed Iqbal Chaudhry; Usman Tariq Bhatti Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role...

... and brand loyalty with the aim of providing a better understanding of the Islamic marketing concept. Design/methodology/approach Descriptive survey design was conducted to measure consumer behavior, attitude and perception within a specific period. A total of 400 respondents were identified...

...Sri Wahyuni; Nani Fitriani Purpose Brand loyalty reveals about such important issues as brand personality and brand bond. This study mainly examines the influence of brand aura on brand loyalty management. The study aims to inform strategic aspects of brand aura. The authors conduct an analysis...