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Keywords: Brand sentiment
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Journal Articles
Digital activism and public opinion: understanding the role of social media during the Gaza Conflict
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3366–3393.
Published: 15 May 2025
...Ashraf Bany Mohammed; Manaf Al-Okaily; Dhia Qasim; Shafique Ur Rehman; Latifa Abdalla Purpose This study aims to investigate how brand sentiment evolved on social media during the Gaza conflict, focusing on multinational companies in the Arab world. It aims to thoroughly examine social media posts...
