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Keywords: Brand verdict
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 26–64.
Published: 28 June 2024
...Bahareh Osanlou; Emad Rezaei Purpose This study aims to examine the effect of Muslim consumers’ religiosity on their brand verdict regarding clothing brands, through the mediating role of decision-making style, brand status and brand attitude. Design/methodology/approach Structural equation...
