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Keywords: Brand-switching behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1577–1602.
Published: 19 May 2022
...Munazza Saeed; Zarina Waheed; Aysha Karamat Baig; Ilhaamie Abdul Ghani Azmi Purpose The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia. Design/methodology/approach Data were collected...
