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Keywords: Brunei
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Journal Articles
Collaborative networks in halal tourism: a business ecosystem perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–26.
Published: 09 March 2026
... in the case of Brunei Darussalam’s halal tourism business ecosystem ( BHTBE ), while the Halal Certification Agent ensures halal compliance. Core BEEs include accommodations, transportation, restaurants, attractions and tourists, supported by government agencies, financial institutions, influencers and event...
