Keywords: Business ecosystem
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Journal Articles
Journal of Islamic Marketing 1–26.
Published: 09 March 2026
...Mohammad Nabil Almunawar; Siti Fatimahwati Pehin Dato Musa; Mohamed Syazwan Ab Talib Purpose The purpose of this study is to develop a business ecosystem architecture for analysing halal tourism ecosystems and to demonstrate its applicability through case studies. Focusing on the core halal...

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