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Keywords: Buy Muslim First
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 466–480.
Published: 14 October 2020
...Siti Hasnah Hassan; Norizan Mat Saad; Tajul Ariffin Masron; Siti Insyirah Ali Purpose Buy Muslim’s First campaign started with the primary aim of urging the Muslim community to be more vigilant about halal or Shariah-compliant products, leading to a number of halal-related issues, triggered...
