... perceptions Product category Buying behaviour Child consumers Children Parents Influence Buying process Rising competition, increasing consumer purchasing power and new technological opportunities are posing great challenges for marketers by creating a complex environment for consumer decision...

... inspire a child’s consumer skills and knowledge about consumerism. Oman Child consumers Arab Buying behaviour Socialization Inspired by the changing demographics and market trends, globally, in the consumer markets and a rise in the demand of consumer goods among the different...

... dynamics in Tunisian Islamic context. Conflict resolution Decision making Tunisia Interpersonal relations Buying behaviour The family as a critical purchase and consumption decision‐making unit has attracted the attention of several authors (Commuri and Gentry, 2000 ; Levy and Lee, 2004...