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Keywords: C38
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–20.
Published: 03 July 2026
... © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing deception Social media advertising Digital literacy Consumer trust Perceived risk Cultural values Consumer behavior Emerging markets University students C38 C83 D12 D18...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 655–672.
Published: 12 September 2018
... along with timeliness and completing transactions. B22 C38 F3 E58 G24 Amjad Naveed can be contacted at: amjadnaveed9@yahoo.com Pakistan is predominantly a Muslim country, with 95 per cent of its population being monotheistic followers of Islam. However, the adoption rate...
