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Keywords: CSR communication
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Journal Articles
Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1417–1435.
Published: 01 February 2021
...Effrosyni Georgiadou; Catherine Nickerson Purpose This paper aims to explore the online corporate social responsibility (CSR) communication by domestic and global banks operating in the United Arab Emirates. Design/methodology/approach Through a qualitative content analysis, the study examines...
