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Keywords: Celebrity credibility
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (2): 227–240.
Published: 03 June 2014
...Norazah Mohd Suki Purpose – This study aims to distinguish between Muslim and non-Muslim consumers regarding celebrity influence on brands and purchase intention, and assess the relative importance of celebrity credibility, in terms of physical attractiveness, trustworthiness, expertise...
