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Keywords: Chatbots
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (9): 2569–2595.
Published: 11 March 2025
... intelligence (AI) Conversational agents Chatbots Religious tourism Memorable experiences Stimulus-organism-response Technology readiness In today’s digital era, modern challenges, such as numerous digital touchpoints and the demand for personalization, are becoming increasingly significant...
