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Keywords: Choice experiment
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (1): 191–203.
Published: 05 March 2018
..., respectively, to conduct a choice experiment (CE) for 656 non-Muslim subjects, and estimated willingness to pay (WTP) for mineral water with and without the halal logo. A random parameter logit model was used for estimation. Findings The difference between the WTP for mineral water with and without...
