Keywords: Cognitive
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Journal Articles
Journal of Islamic Marketing (2026) 17 (3): 814–833.
Published: 11 February 2026
... that the emotional and value-related factors play a stronger role in shaping tourists’ attitudes and behaviors than the cognitive factors associated with service quality or price. Originality/value This study provides valuable insights into understanding the factors influencing the overall image of halal tourism...
Journal Articles
Journal Articles
Journal Articles

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