Keywords: Commitment
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Journal Articles
Journal of Islamic Marketing (2024) 15 (6): 1651–1671.
Published: 09 February 2024
... to retain existing customers and attract potential customers. Furthermore, this study aims to analyse the role of organisational trust and commitment in mediating the effect of perceived organisational support and managers’ perceptions of the readiness for Shariah-compliant Fintech adoption. Design...
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