...Fatimazahra Rais; Abla Berrada; Zakaria Abbass Purpose This study aims to examine the mechanisms underlying compulsive buying behavior in emerging markets, focusing on Morocco, by integrating social, advertising and psychological variables within a unified framework based on the stimulus–organism...

...Tariq Jalees; Sherbaz Khan; Syed Imran Zaman; Miao Miao Purpose This study aims to explore the global issues of impulse buying, compulsive purchasing and materialism. It examines how materialism relates to self-esteem and the tendencies for impulsive and compulsive buying. In addition, the study...